The BORN TO BE WINE CENTER not only has the purpose of production, maintenance and management of the wine product, but it has the ambition and the yearning to be itself the wine. From the precious soils of Negrar and of Valpolicella born the best vine varieties like Corvinia veronese and Rondinella that, according to the experienced making process, produce the Amarone, the garnet-red gold of Veneto. From The same soil of Negrar or of Valpolicella the BORN TO BE WINE CENTER will soon pour out with violent passion and its shining red.
The BORN TO BE WINE CENTER aims to be a guiding light in the area where it’s situated, thanks to its capacity of hosting a great number of activities that are linked to the winemaking business, without giving up the exaltation and the strengthening that this center needs. This internal diversification is resolved by an impeccable study. The public areas and the private working ones are mixed together and at the same time they are differentiated. In this way it is possible to have a view of the private areas without being involved in the winemaking activity. For these reason it has been created an itinerary for customers that goes through the very heart of the factory, the fruit store, provides observation points to different parts of working and research zones, and it offers learning areas and other areas of pure and pleasing tasting. All this plan was created to make this project not only a simple working place but to convert it in a manifesto of wine culture through a enveloping and articulated structure where we can discover the pleasure exalting the senses. In its own promotional activity, the building must have a shell that glorifies itself the red nectar. The material used for praising the soul of the project was found between the new technologies: solar cells composed with wine that allowed to find the right compromise between sustainable energy, taste and architecture.